Prayagraj, Uttar Pradesh: The Ministry of Tourism, Government of India, has announced a series of ambitious initiatives to position the Maha Kumbh 2025 as a global tourism event, showcasing India’s rich cultural and spiritual heritage. Scheduled to take place in Prayagraj from 13th January to 26th February 2025, this Poorna Kumbh Mela is expected to attract millions of pilgrims, tourists, and spiritual seekers from across the globe.
Key Initiatives to Elevate Maha Kumbh 2025
1. Incredible India Pavilion
A dedicated Incredible India Pavilion spanning 5,000 sq. ft. will be established at the Maha Kumbh. This pavilion will provide an immersive experience for international tourists, scholars, photographers, and the Indian diaspora. It will showcase India’s cultural and spiritual heritage while educating visitors on the significance of the Kumbh Mela.
- Features include the Dekho Apna Desh People’s Choice Poll, where visitors can vote for their favorite Indian tourism destinations.
2. Multilingual Tourist Infoline
To enhance the experience for international visitors, the Ministry has launched a Toll-Free Tourist Infoline (1800111363 or 1363) available in:
- 10 international languages, including French, Spanish, and German.
- Indian regional languages, such as Tamil, Telugu, Kannada, Bengali, Assamese, and Marathi.
The service will provide real-time assistance, information, and guidance for foreign tourists, influencers, journalists, and photographers attending the event.
3. Social Media Campaign and Hashtags
A dynamic social media campaign has been launched, featuring hashtags like #Mahakumbh2025 and #SpiritualPrayagraj.
- The campaign includes contests, collaborative posts with tourism organizations, and influencer collaborations to amplify global visibility.
4. Luxury Accommodations and Tour Packages
To cater to the influx of visitors, the Ministry has partnered with the Uttar Pradesh State Tourism Development Corporation (UPSTDC), IRCTC, and ITDC to provide:
- 80 luxury accommodations at Tent City, Prayagraj, set up by ITDC.
- Additional luxury tents by IRCTC.
- Curated tour packages highlighted in a digital brochure, distributed through Indian Missions and India Tourism Offices worldwide.
5. Enhanced Air Connectivity
In collaboration with Alliance Air, the Ministry has bolstered air connectivity to Prayagraj from multiple Indian cities, ensuring smooth travel for both domestic and international visitors.
6. Visual Documentation of Maha Kumbh
The Ministry is undertaking a large-scale photoshoot and videography project to capture the spiritual essence and grandeur of the Maha Kumbh.
- The visuals will be promoted globally through national and international media, reinforcing Prayagraj’s appeal as a spiritual and cultural tourism destination.
Conclusion
The Ministry of Tourism’s comprehensive approach aims to make Maha Kumbh 2025 not only a spiritual milestone but also a global tourism event. By integrating advanced facilities, innovative campaigns, and seamless travel options, the government seeks to attract millions of visitors and solidify India’s position as a premier spiritual tourism hub.
